ROAS Modeler

Subscription

Your numbers

Monthly ad spend

Monthly sessions

Signup / trial conversion rate

Trial-to-paid rate

Average monthly subscription value

Expected customer lifetime

months

Used to compute LTV. Typical SaaS: 12–36 months.

CVR lift+25%

4.00%→5.00%

That's just +1.00 percentage points of absolute CVR lift.

0%25%50%75%100%

Incremental LTV value of monthly cohort from a +25% CVR lift

$2,469,600/mo.

$29,635,200 annualized · +25.0% over baseline

Baseline paid customers

11,200/mo.

at 4.00% conversion

With CVR lift

14,000/mo.

+2,800 more paid customers at 5.00%

CVR lift	New CVR	Incremental paid customers	Incremental rev
+10%	4.40%	+1,120	$987,840
+25%	5.00%	+2,800	$2,469,600
+50%	6.00%	+5,600	$4,939,200
+100%	8.00%	+11,200	$9,878,400

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