ROAS Modeler

Lead Gen

Your numbers

Monthly ad spend

Monthly sessions

Form-fill conversion rate

Percent of sessions that submit your lead form.Lead-to-customer close rate

Average customer value

First-year contract, LTV, or deal size — your call.

CVR lift+25%

3.50%→4.38%

That's just +0.88 percentage points of absolute CVR lift.

0%25%50%75%100%

Incremental monthly revenue from a +25% CVR lift

$4,725,000/mo.

$56,700,000 annualized · +25.0% over baseline

Baseline new customers

4,200/mo.

at 3.50% conversion

With CVR lift

5,250/mo.

+1,050 more new customers at 4.38%

CVR lift	New CVR	Incremental new customers	Incremental rev
+10%	3.85%	+420	$1,890,000
+25%	4.38%	+1,050	$4,725,000
+50%	5.25%	+2,100	$9,450,000
+100%	7.00%	+4,200	$18,900,000

Want help actually hitting that lift?

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