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ROAS Modeler
E-commerce
Your numbers
+25%
2.20%→2.75%
That's just +0.55 percentage points of absolute CVR lift.
0%25%50%75%100%
Incremental monthly revenue from a +25% CVR lift
$561,000/mo.
$6,732,000 annualized · +25.0% over baseline
Baseline orders
26,400/mo.
at 2.20% conversion
With CVR lift
33,000/mo.
+6,600 more orders at 2.75%
Sensitivity — what if the lift is bigger (or smaller)?
| CVR lift | New CVR | Incremental orders | Incremental rev |
|---|---|---|---|
| +10% | 2.42% | +2,640 | $224,400 |
| +25% | 2.75% | +6,600 | $561,000 |
| +50% | 3.30% | +13,200 | $1,122,000 |
| +100% | 4.40% | +26,400 | $2,244,000 |
Want help actually hitting that lift?
Cro Metrics is an industry leader driving tangible business results for brands that deliver on what you have modeled.